eCommerce & Brand Lighting Strategy

Learn platform-specific lighting targets for Instagram, TikTok, YouTube, and Facebook, measure lux/CCT/R9, and budget power to avoid noise and breaker trips.

Understand how spectral fidelity - not just color temperature - shapes customer perception of brand colors. Use TM-30 metrics, SPD checks, and a simple ColorChecker workflow to prioritize skin tones, keep hues consistent across cameras, and reduce costly mismatches.

Prevent returns and color complaints by lighting for spectral integrity rather than relying on white backgrounds. Set TM-30 Rf/Rg targets, verify SPD with a spectrometer, and standardize setups to keep skin tones and product colors consistent across locations.

Learn practical, minute-by-minute workflows to control natural, artificial, and mixed lighting for color-accurate, repeatable product shots. Get checklists for metering, gels, flicker and power management, plus a simple logging system to recreate looks across locations.